I read hundreds of restaurant emails so you don't have to
A months-long, accidental study of 22 restaurant brands, one Gmail inbox, and everything they got right and wrong. I am signed up for a lot of rest…
ReadBrand strategy, CRM, and guest growth for multi-unit restaurants. Plus the apps, tools, and dashboards I built along the way because nobody else would.
Executive-level ownership across the full guest journey, from first impression to tenth visit.
National programs across QSR and hospitality. From LTO launches to loyalty campaigns, creative tied to revenue.
Segmentation, automation, retention. I build the frameworks and own the numbers: frequency, reactivation, LTV.
POS data, check averages, promo performance. I don't wait for reports. I build the dashboards myself.
It's important to work cross functionally. Operations, culinary, finance, tech. The job isn't just marketing. It's making everything move together.
No coding background. Just a problem to solve.
My doctor told me I was dehydrated. So I built a hydration tracker with a leaderboard. Started as a web app. Now it's on TestFlight, and my friends and I compete across cities.
Visit site → ShippedI saw a blog post with GAP store playlists and wanted them in Apple Music. One thing led to another and I built a tool that can recreate any concert setlist as a playlist.
View on GitHub →Weekly sales data from multiple sources, consolidated and automated. That manual process doesn't exist anymore.
I'm rebuilding my fitness from the ground up, so I built the app to match. Check-ins, strength, Zone 2 cardio, protein, hydration, GLP-1 tracking, built to work as well on the wrist as it does in your pocket.
Built a game. It's Vegas-themed. It might show up at work someday. That's all I'm saying.
Essays and notes on marketing, building, and everything in between.

A months-long, accidental study of 22 restaurant brands, one Gmail inbox, and everything they got right and wrong. I am signed up for a lot of rest…
Read
My doctor told me I was dehydrated. Not just "drink more water." It was actually affecting my health. I thought I was fine. I was not. I have an Ow…
Read
Music is life's great pleasure. A friend sent me a DM. A GAP store playlist. It led to a blog with a ton of them. Fire tracks, all of it. But they …
ReadReal food, real flavors. Weeknight stuff that punches above its weight. Bold, spice-forward home cooking, nothing fussy.
Drop in a business challenge, a marketing brief, or a problem you're trying to solve. I'll tell you how I'd tackle it, in my own words. Try me. See if we can do this together.
Based in Las Vegas. Always up for a good conversation about food, marketing, or whatever I've been building lately.