I market restaurants. Turns out I also build things.
Executive marketing leader with a background in QSR, hospitality, and a kiss of digital. I own brand strategy, CRM, and guest growth end to end. Somewhere along the way I started building my own tools to do the job better. Now I can't stop.
Built and run national marketing programs across QSR and hospitality. From LTO launches to loyalty campaigns, I tie creative to revenue outcomes.
Segmentation, lifecycle automation, retention programs. I build the frameworks and own the numbers — frequency, reactivation, LTV.
POS data, check average trends, promo performance. I don't wait for reports. I build dashboards that tell me what I need to know.
Operations, culinary, finance, tech. I've worked across all of them. The job isn't just marketing — it's making sure everything moves together.
No coding background. Just a problem to solve and Claude Code.
I live in the desert. Staying hydrated is a real problem. So I built a hydration tracker with a social leaderboard so me and my friends can compete across cities.
Visit site →I saw a blog post with GAP store playlists and wanted them in Apple Music. One thing led to another and I built a tool that can recreate any concert setlist as a playlist. Music is life's great pleasure.
View on GitHub →I was pulling weekly sales data from multiple sources by hand. Built a dashboard to consolidate it. Then automated the whole report. That process doesn't exist anymore.
Internal toolBuilt a game. It's Vegas-themed. It might show up at work someday. That's all I'm saying.
Stay tunedPaste a brief, a business challenge, or a problem you're trying to solve. I'll tell you how I'd approach it.
I'm based in Las Vegas. Always up for a good conversation about restaurants, marketing, or whatever I've been building lately.